The resource will have to deal with the public relations strategies and the campaigning on social media, ensuring organized corporate communication, and achieving ambitious goals. The role consists in the implementation and development of the marketing strategies and related communications including the use of social media and other related channels.
TASKS:
• Create a corporate marketing strategy and implementation plan by working with the team to identify the opportunities for corporate brand development.
• Produce marketing campaigns for all business areas in collaboration with the team, ensuring that coordination and style is in line with the group.
• Managing a marketing budget, including looking for external support opportunities
• Collaborate with the team to develop collateral marketing campaigns, including for any recruiting campaigns, competitions and brand recognition.
• Coordinate under your own responsibility PR and External Marketing events and maximize opportunities during any communication activity.
• Monitor the degree of satisfaction of direct and indirect partners through a market research and a feedback in order to identify any possible actions and campaigns to improve.
• Act as guardian of the company’s brands.
• Develop company’s image
• Keep an archive of all communication activities
• Work out corporate messages and distribute them proactively.
• Manage Corporate Business Channels and Activities on the Social Network (Facebook, Youtube, Twitter, LinkedIn)
• Seek new opportunities for social media use and develop “followers”.
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