Topcon is seeking a communications specialist to join Ag team to help us reach even more customers and educate them on the technology they need to work smarter.

• Provides support in communicating the corporate image through researching, writing and editing, press releases, speeches, internal communications, online communications and other related documents, including assistance in the creation of internal and external presentations.
• Plans, develops and implements messaging and campaigns for promotion of product awareness and management communications.
• Partner with management, business units, or sales to leverage message. Develops, enhances or revises marketing communication collateral for web, print or other media channels. Participates in media placement decisions. May work with outside agencies to build and execute all marketing media assets.
• Assists with the development and execution of tactical PR plans. Handles media inquiries, creates media opportunities and works with public relations agencies to get favorable stories in the press. Helps coordinate PR activities such as media events and trade shows.

Education & Experience

• 5 years’ experience in similar role
• Excellent knowledge in Microsoft Office package (particularly PowerPoint Word and Excel)
• Good knowledge of Adobe Suite
• Good knowledge of essential communication concepts (Semiotics, Functions of language, Rhetorical Figures, Discourse Analysis)
• Copywriting notions
• Social Media Management will be considered a plus

Knowledge, Skills & Attributes

• Fluency in English both written and spoken
• Competence in integrated marketing communication
• Excellent communicator, with a passion for storytelling
• High level of self-motivation and proactive approach
• Attitude to teamworking with an open-minded approach in a multicultural environment
• Talented in organizing and coordinating
• Problem solving skills and high attention to detail

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