The Consultants/PSAs will report directly to Officers within the unit they are selected to work in. If outside of OCC the Consultant/PSA will work under the functional supervision of OCC.
Tasks and responsibilities
The generic functions for the profile include, but are not limited to, the following:
Monitoring and Evaluation
Contribute to the day-to-day monitoring of the Organization’s digital presence and produce weekly monitoring reports of FAO digital platforms.
Support the evaluation of impact of digital campaigns through data analysis.
Monitor and prepare monthly reports and suggest action items based on analysis carried out for FAO digital platforms, providing action items to improve FAO’s overall digital presence and reputation.
Research new trends in search engine optimization, providing suggestions on improvements to FAO.org. The analysis should also look for how social media can enhance FAO’s web presence.
Branding and conceptual design of FAO digital platforms
· Branding for FAO digital platforms and corporate products, campaigns, projects and programmes.
· Coordination of design ideas and timely production of materials
· Contribute to the implementation of the digital vision of OCC, in line with the overall FAO Communication strategy.
Content Production
Draft articles for selected sections of FAO.org, in close collaboration with Strategic Programmes and relevant technical and/or country offices, managing the translations of approved articles and their online publication;
Review articles for the FAO.org corporate sections.
Content management, coordination of translations and revisions in all official languages.
Digital marketing of all official languages content.
Support to FAO’s digital platforms
Draft strategies for digital campaigns
Support in creating an extensive influencer base in FAO’s areas of work.
Management of FAO’s digital platforms (including corporate FAO.org sections), engaging regularly with the community and researching their preferences to ensure continued growth.
Represent FAO in inter-agency working groups in the context of digital strategies and planning
Contribute to the implementation of the corporate policies and strategies through presentations in relevant workshops and seminars inside and outside the Organization.
Digital knowledge management
Support content management in all official languages for distribution on FAO’s digital platforms.
Input and enhance publications and documents at HQ and decentralized offices to make sure that all intellectual outputs are stored in the FAO Document Repository (FDR) and meet requirements, such as metadata, QR coding, and copyright.
Liaise with users across the Organization and ensure that all requests related to the FDR are addressed in a quick and efficient way.
Perform other duties as required.
CANDIDATES WILL BE ASSESSED AGAINST THE FOLLOWING
Minimum Requirements
According to function (consultant or PSA) either Advanced University Degree or University degree in communication, social science, journalism, political science or a related field
1 year (Level C) or 5 years (Level B) of relevant experience in digital communication and content production for digital platforms.
For consultants, working knowledge (Level C) of English, French and Spanish and limited knowledge (Level B) of one of the other two or Arabic, Chinese or Russian.
For PSAs, working knowledge (Level C) of one of FAO’s official languages. Level B of another official language is desirable.
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