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mandarinorientalThe incumbent is responsible for assisting the Director of Sales & Marketing and the Director of Communications in all matters relating to media and public relations, E-commerce, social medias, advertising, collateral, direct mail, promotions and other marketing communications.

Responsibilities

  • Responsible for all direct and digital marketing – direct mail, e-Newsletter/e-DM, social media, website and customer acquisition and retention
  • Manage the hotel branding, strategic marketing, collateral and promotional campaigns
  • Development of advertising campaign to promote the hotel
  • Ensure adherence to corporate identity or guidelines
  • Marketing the Hotel’s on line presence, including search engine optimization, pay per click, TripAdvisor and other online efforts.
  • Develop marketing partners for joint programmes and promotions including airlines, credit card, companies and deluxe retailers/brands
  • Develop, maintain and manage annual marketing budget

 

Requirement on Core Competencies

Job Requirements:

  • Three to five years experience as a Marketing / E-Commerce Manager
  • Experience in Sales/Marketing/Front Office required
  • Ability to evaluate concepts and opportunities outside the norms ( a visionary)
  • Data Collection – Tracking denials, regrets, impact on constraints, market demand, competitive information to allow insight into forecasting etc.,
  • Understands the principles of Revenue Management.
  • Strong analytical skills.
  • Computer literate.
  • Creative problem solving skills.
  • Understands the hotels business mix needs and the “brand”
  • Self-confidence, energetic and enthusiastic.
  • Ability to present ideas in a well-organised manner.
  • Effective time management, communication and presentation skills to leverage input from revenue management team.
  • Understands the “life time value” concept of our customer.
  • High energy level, self-motivated, articulate and presentable.
  • Enjoys working in a team environment.

Skills Requirements:

  • Excellent use of Microsoft suite of programs
  • Excellent analytical skills and confident Excel user
  • Excellent communication skills
  • Must be able to work as part of a team, as well as on their own initiative, self driven
  • Experience in working with and directing advertising agencies
  • Knowledge of photography and cataloguing processes
  • Experience in production and printing skills
  • Experience in writing skills – copy writing
  • Experience in database management and Direct Mail
  • Experience in overseeing and working to a budget
  • Experience in dealing with a multi-cultural environment

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