The incumbent is responsible for assisting the Director of Sales & Marketing and the Director of Communications in all matters relating to media and public relations, E-commerce, social medias, advertising, collateral, direct mail, promotions and other marketing communications.

Responsibilities

• Responsible for all direct and digital marketing – direct mail, e-Newsletter/e-DM, social media, website and customer acquisition and retention
• Manage the hotel branding, strategic marketing, collateral and promotional campaigns
• Development of advertising campaign to promote the hotel
• Ensure adherence to corporate identity or guidelines
• Marketing the Hotel’s on line presence, including search engine optimization, pay per click, TripAdvisor and other online efforts.
• Develop marketing partners for joint programmes and promotions including airlines, credit card, companies and deluxe retailers/brands
• Develop, maintain and manage annual marketing budget

Requirement on Core Competencies

Job Requirements:

• Three to five years experience as a Marketing / E-Commerce Manager
• Experience in Sales/Marketing/Front Office required
• Ability to evaluate concepts and opportunities outside the norms ( a visionary)
• Data Collection – Tracking denials, regrets, impact on constraints, market demand, competitive information to allow insight into forecasting etc.,
• Understands the principles of Revenue Management.
• Strong analytical skills.
• Computer literate.
• Creative problem solving skills.
• Understands the hotels business mix needs and the “brand”
• Self-confidence, energetic and enthusiastic.
• Ability to present ideas in a well-organised manner.
• Effective time management, communication and presentation skills to leverage input from revenue management team.
• Understands the “life time value” concept of our customer.
• High energy level, self-motivated, articulate and presentable.
• Enjoys working in a team environment.

Skills Requirements:

• Excellent use of Microsoft suite of programs
• Excellent analytical skills and confident Excel user
• Excellent communication skills
• Must be able to work as part of a team, as well as on their own initiative, self driven
• Experience in working with and directing advertising agencies
• Knowledge of photography and cataloguing processes
• Experience in production and printing skills
• Experience in writing skills – copy writing
• Experience in database management and Direct Mail
• Experience in overseeing and working to a budget
• Experience in dealing with a multi-cultural environment

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