Digital Communication Expert Mission The digital Communication Expert support the development and implementation of the editorial line of B.com, leading the development of digital communication projects. He/she deals with all the tasks involved in overseeing and coordinating the entire journey of editorial projects (e.g. new B01 campaign launch) or specific content needs (e.g. collection page enrichment) from the conception to the online publication on B.com and its related properties. He/she coordinates with all BUs the

Main accountabilities >  Organize website content, and plan relevant actions in collaboration with the web content editor >  Coordinate the entire journey of digital projects & campaigns from the conception to the online publication on B.com and its related properties. >  Team-up with digital communication functions to implement the yearly editorial calendar, ensure full coherency with the brand amplification strategy >  Liaise with market representatives to collect their needs, evaluate specific market opportunities and propose solutions >  Fine tune the website content strategy based on reco from the digital &social analyst >  Supervise day-to-day operational work around websites refreshes and content publication >  Coordinate with all BUs the enrichment of product-related content (images, descriptions, mini video clips) >  Liaise with Brand Image to define and revise shooting guidelines in order to ensure consistency within catalog itself as per product presentation and sizes >  Monitor and report competitor activity, relevant industry trends and opportunities >  Pitch ideas to create original and adapted online content

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