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RINA is looking for a Web & social media content creator to be part of the Corporate Brand team, to be based in Genoa. The ideal candidate will support the team in interpreting, managing and evaluating our brand positioning across websites, social media (both organic and paid) and other digital communication channels.
The job will give them the chance to develop digital and non-digital communication skills, being introduced to a young and dynamic environment, in which work activities are fast-paced and challenging, and working with a wide range of stakeholders across RINA business units.
Key responsibilities
Source, curate and create content to be published across a variety of channels including websites, social media, headlines, taglines, multimedia content, etc.
Develop and write copy to optimize the customer journey, while ensuring consistency with RINA’s brand voice and tone
Work closely with internal teams to incorporate technical content into engaging and SEO friendly copy
Develop and maintain the content editorial calendar to support digital communication campaigns
Help to develop new social media formats, content ideas and innovative ways to engage our audience
Keep up to date with current digital communication culture, trends and best practices
Use analytics, keyword search and SEO tools to identify content gaps and provide actionable insights.