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CNH Industrial is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence. Each of the CNH Industrial’s brands is a major international player in its specific industry: Case IH, New Holland Agriculture and Steyr for tractors and agricultural machinery; Case and New Holland Construction for earth moving equipment; Iveco for commercial vehicles; Iveco Bus and Helieuz Bus for buses and coaches; Iveco Astra for quarry and construction vehicles; Magirus for firefighting vehicles; Iveco Defence Vehicles for defence and civil protection; and FPT Industrial for engines and transmissions. More information can be found on the corporate website: www.cnhindustrial.com
Marketing Communication
- Centrally manage creativity for all EU campaigns in cooperation with other Marketing departments
- Support the markets in adapting the communication materials realized for each campaign
- Carefully monitor and collect markets’ feedbacks and needs
- Create brochure/ flyer and other promotional materials
- Support the making of videos and photshootings
- Digital communication: centrally coordinate the social media plan and write contents for the social media posts and the website
- Plan and coordinate the realisation of internal magazines
- Manage third party suppliers such as graphic designers and external communication/ advertising/ video agencies
- Assist in marketing research and benchmark activities
- Support marketing operations and interact with all Markets and all departments involved
- Experience in editing of images and video
Above tasks will be carried out for all Parts product lines (Genuine, Reman, Nexpro) and collecting input and needs from all Aftermarket Solutions departments (such as Trade Marketing, Product Marketing, TCO, Quality).