WeRoad – PR & Corporate Communication Manager – Milano

We’re looking for highly motivated, ambitious, and entrepreneurial PR & Corporate Communication Manager to join our Global Marketing team.

As PR & Corporate Communication Manager you will be responsible for PR, corporate communications and CSR activities thus helping us to craft the public narrative of WeRoad.

What you will do:

  • Work on the development and roll-out of WeRoad corporate public image, from strategy and positioning to message creation and execution 
  • Craft storytelling across different audiences such as business, lifestyle & end consumer
  • Develop and implement the PR strategy for WeRoad in Italy through media relations, public speaking opportunities, events, interviews, submissions for awards and public affairs
  • Draft corporate press releases, bylines, Q&A documents, etc.
  • Establish and monitor of relevant KPIs and objectives
  • Grow and nurture the media relationship with key journalists both in B2C and B2B domains
  • Work with the local country managers to steer and coordinate the PR activities in new EU markets
  • Develop and implement the CSR strategy according to the holding CSR strategy
  • Join the Crisis Management team and identify the WeRoad’s spokepersons in case of crisis
  • Manage the LinkedIn WeRoad Official account

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