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Key Activities/Responsibilities
E-commerce:
- Implement and define the offer on-line strategy with an omni-channel vision and in close cooperation with each other category.
- Define the brand portfolio strategy for Italy and set priorities and requirements, set the different push according to different levers
- Set the guidelines and priorities for the E-business marketing team so they can implement the local initiatives according to the category priorities
- Have close cooperation with e-merchandising team in order to improve the online customer experience and optimize e-commerce KPI performances.
- Determine commercial Italian website plan in cooperation with marketing and e-commerce departments
- Plan and secure key animation slots with the right product assortment and relevant for beauty trends
- Work in partnership with other category managers to ensure priorities are secured in the online plans
- Facilitate coordination between supply and purchasing department in order to develop a complete plan within agreed time
- In charge of the correct sizing and forecast for the launches on the ecommerce and for the dedicated online only brands
- Ensure implementation and monitoring of category action plan and, if needed, propose corrective actions
- Guarantee perfect execution of action plan with brands respecting agreed budget and Sephora strategy
- Coordinate and optimize sales performance key commercial weeks during the year: Valentine’s Day, FDM, Black Friday, Christmas. Forecast and coordination with supply chain and marketing departments.
- Be the main contact for relationships with brands: revision of launch plans, commercial plans implementation in cooperation with European purchasing guidelines and local initiatives
- Negotiate commercial budget and subsequent best differentiating actions in terms of consumer online experience
- Guarantee that commercial agreements are respected with partner, ensuring contracting and invoicing of commercial elements.
- Monitor and share with partners performance evaluations, making them aware of possible issues and main topics about Italian e-commerce market.
- Category performance analysis based on internal KPI, through panels and ad hoc researches about the reference market.
- Analyse the market, identifying digital new trends
Beauty to Go:
- Define the product assortment per season in line with central guidelines and securing local initiatives
- Negotiate with brands to secure exclusive offer proposal aligned with category priorities
- Monitor performance KPIs and set actions according to sales results
- In charge of the forecasting process to secure sales projection of novelties
- Design and guide the perfect implementation of the Beauty to Go animation in store
- Guide the merchandising update and secure timings are respected
Skills
Able to work in a fast-paced and international work environment, flexibility, problem solving and interpersonal skills.