Role Purpose:
- Build and deliver marketing communication campaigns and promotional materials to promote and communicate the value of Syngenta seeds offer.
- Combine all available media channels, including digital, to increase the effectiveness of the communication process and contribute to business objectives.
Key responsibilities of role
- Creates effective communication strategies to support our brand promotion
- Develops integrated communication campaigns plans across media channels that result in consistent customer experience
- Provides project management support including development of workflows, end to endproject plans to drive the development of our communication campaigns and coordinate the work across crops
- Delivers impactful customer materials that clearly communicate the value and unique advantage of Syngenta offer in compliance with company branding guidelines and principles
- Manages the field crops seeds section of the country web site building and executing a clear content plan. Maintains interaction with growers through social media.
- Supports the sales team providing them with the marketing collaterals and give aways
- Organizes large customer events like field demonstration fields and local exhibitions
- Acts as an interface with external vendor and agencies including website developers, graphic designers and print companiesand as the Coordination of the media plan
Qualifications
•Degree in Agricultural Sciences or similar
•Proven experience in m arketing roles in companies that produce technical means for agriculture
•Strong communication skills
•Skills in managing the main IT channels and social media
•Strong English skills, both verbal and written
•Availability to bunisess trips on the Italian territory
Nice to have:
•Knowledge of the seed sector with particular reference to the cultivation of corn and the major extensive soybean sunflower crops
