The Social Media & Community Manager implement a plan that outlines a social and people powered community strategy for the market, related goals and objectives; helps to determine course of action, assess results and evaluate outcomes in alignment with QI Social Media and Community guidelines. A forward looking approach will be key for the success of this role as well as a highly collaborative attitude to work across the organization with multiple stakeholders to identify opportunities for growth and to measure success.
Job Description Details
Social Media Strategy:
- Develop a planned social media approach to grow the role of social media platforms, leveraging communities (eg presenters, vendors, influencers, etc) to expand and engage the audience with clear, consistent messaging to drive sales and enhance brand reputation
- Oversee curation / creation of brand content / editorial strategy that moves the needle on awareness, influence, conversation and advocacy through people, voices and content to ensure positioning comes to life (right content on right platform)
- Partner with Social Media Specialists to develop category level strategies
- Partner with Social Media, Talent and Merchandising teams and provide input into community strategy, best practices, guidelines and expertise
- Serve as Social Media Advocate for our Presenter community, and develop strategy to advise Presenters to maximize engagement effectiveness, including creation of schedules, timelines and templates to ensure more efficient information flow
- Own user generated content strategy and nurture the visual community
Social Media Deployment:
- Study the fast moving world of influencers to develop influencer marketing models designed to impact category and brand challenges
- Develop and Maintain Social Profiles for all Presenters
- Partner with CS on specific platforms to identify customer feedback and determine appropriate responses, and integrate engagement / two-way conversation with our audiences on social platforms
- Work to integrate platform data and content-both digital and broadcast-as well as deepen community touchpoints across the business
Insights & Teaming:
- Partner with Data and Analytics teams on program measurement to drive business impact, and with Customers Insights and to create new BrandWatch dashboards and maintain and update existing dashboard alerts
- Develop audience insights through in-depth research leveraging 3rd party data, social listening and secondary tools and translate it into development of creative briefs and new ideas/recommendations
- Partner with Digital Store on Social Selling strategy implementation
- Lead, coach and manage a team of Social Media Specialists
Requirements
- Degree in marketing, communication or equivalent
- Experience of leading a team and delivering results in line with strategy
- Significant experience of managing social media and content strategy for retail
- Experience of managing successful campaigns that drive traffic for acquisition, retention and sales
- Advanced knowledge and understanding of social media platforms and their respective participants, and how each can be driven to meet business goals
- Significant experience of overseeing and managing a range of social media platforms within a retail industry, and growing a social audience
- Able to analyse and present information back to senior teams around social media performance
- Good knowledge of customer journeys and the factors which deliver a successful online experience
Soft Skills
- Strong communication and relational skills
- Strong Leadership skill and ability to influence within and across markets
- Creativity
- Strong collaboration across functions
- Strategic thinking
- Analytical skills
- Entrepreneurial spirit
