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Bottega Veneta – inspiring individuality with innovative new modes of craftsmanship since 1966. Under the direction of Daniel Lee, creativity lies at the heart of our designs for women, men and home. Born in Vicenza, the house is rooted in Italian culture yet maintains a truly global outlook. An inclusive brand with exclusive products, Bottega Veneta is as much of a feeling as it is an aesthetic
We are currently seeking a Global Social Media Manager as part of our dynamic team in Milan.
How you will contribute?
- Develop an overarching global social media strategy from a communications-only tool to a full funnel marketing capability
- Lead social media content and talent strategy to launch social and innovative campaigns
- Oversee development of content strategy and content calendars for owned networks
- Study audience insights and analytics to inform campaign content creation and social-first strategy across the Marketing department
- Translate business and marketing directives from the executive level into actionable content plans for seasonal and key campaigns
- Partner closely with the PR team to build talent strategy and engagement guidelines to identify and maintain a network of global and regional personas
- Partner closely with media agencies, social platforms, and cross departments to reinforce 360 strategy with proven impact on ROAS
- Develop clear briefs for internal and external teams to ensure alignment from concept to execution
- Monitor performance and insights of each campaign to measure impact and adapt strategy in real time
- Partner with social media listening platforms to monitor brand conversations at all times
- Partner and provide directives to local social media teams to ensure brand consistency
- Partner closely with the Art team to bolster social content optimisation and performance efforts
- Prepare global intelligence reports with strategic input into increasing market share within the digital landscape
- Lead the vision around the social media ecosystem; seek out new ideas, trends, and innovation to help us rise above industry competitors.
- Closely follow relevant news and trending social media topics and develop and communicate a response, in concert with organizational leadership and other stakeholders;