Cartier – SEE Head Of Communication – Milano

MAIN PURPOSE

Reporting to Marketing & Communication Director, the Head of Communication is responsible for leading Media, Digital, Events and Press/influencer, developing and implementing the local communication strategy to grow visibility, desirability and sales.

KEY RESPONSIBILITIES

Definition and implementation of the strategic plan for Communication

• Based on international guidelines, results analysis, competitive context – trends and insights, input from marketing, boutiques insights and in collaboration with his/her team, identifies new opportunities to develop visibility, desirability and sales
• Validates the communication strategic vision and its action plan with the Marketing & Communication Director
• Builds local powerful communication campaigns (Media/Event/Press/Influencers) for all touchpoints (online and offline)
• Ensures coordination and alignment with the Global Communication teams
  

Leading the Media strategy on/off line

• Maximizes brand presence and share of voice on various channels and among right audiences
• Plans, validates, executes and measures media strategic plans and in collaboration with the Media agency to boost brand awareness and engage targeted audiences
• Helps to challenge media agencies to ensure premium positions in the best and most visible supports and identifies new opportunities
• Ensures the bridge between PR team activities and Media Team to increase exposure ratio vs. media spending
  

Leading the management of Press & Influencer strategy

• Drives the vision, the editorial and influencers strategy
• Maximizes brand editorial leadership on various channels (e.g. print, web, social media, influencer)
• Helps to negotiate interviews and to elaborate deep feature stories to promote the Maison and its products/services/key messages
• Leads the reports on press campaigns’ results (value and volume) and the market competition analysis (print, social media, influencers)

…Continua

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