MAIN PURPOSE
Reporting to Marketing & Communication Director, the Head of Communication is responsible for leading Media, Digital, Events and Press/influencer, developing and implementing the local communication strategy to grow visibility, desirability and sales.
KEY RESPONSIBILITIES
Definition and implementation of the strategic plan for Communication
- Based on international guidelines, results analysis, competitive context – trends and insights, input from marketing, boutiques insights and in collaboration with his/her team, identifies new opportunities to develop visibility, desirability and sales
- Validates the communication strategic vision and its action plan with the Marketing & Communication Director
- Builds local powerful communication campaigns (Media/Event/Press/Influencers) for all touchpoints (online and offline)
- Ensures coordination and alignment with the Global Communication teams
Leading the Media strategy on/off line
- Maximizes brand presence and share of voice on various channels and among right audiences
- Plans, validates, executes and measures media strategic plans and in collaboration with the Media agency to boost brand awareness and engage targeted audiences
- Helps to challenge media agencies to ensure premium positions in the best and most visible supports and identifies new opportunities
- Ensures the bridge between PR team activities and Media Team to increase exposure ratio vs. media spending
Leading the management of Press & Influencer strategy
- Drives the vision, the editorial and influencers strategy
- Maximizes brand editorial leadership on various channels (e.g. print, web, social media, influencer)
- Helps to negotiate interviews and to elaborate deep feature stories to promote the Maison and its products/services/key messages
- Leads the reports on press campaigns’ results (value and volume) and the market competition analysis (print, social media, influencers)
