Bulgari Hotels cerca Senior PR Officer – Roma

Playing a key role in the definition of an integrated Communication strategy for Hotels in line with the overall Bulgari communication strategy and guidelines to increase Brand visibility and awareness. Supporting the Worldwide communication and events planning for Hotels coordinating local teams, ensuring full integration with Global Marketing & Communication.

Accountabilities

• Maximize dedicated hotels editorial coverage from a qualitative and quantitative point of view & nourish the hotel external relations network with Bulgari communication strategies/ contents/guidelines.
• Oversee all press material sustaining hotel communications and new initiatives to be launched.
• Ensure the implementation of the External Relation strategy through specific editorials and institutional projects
• Handle international Hotel press relations
• Organize and manage Hotel External Relation events together with the event teams at central and local level, ensuring the coordination of all integrated and transversal activities, initiatives and teams.
• Coordinate and nourish the hotel external relations network.
• Coordinate the local hotel event & network, ensuring alignment with all local external relations activities and with central strategies to reach one common goal
• Manage all hotel communications and event calendar
• Define hotel press materials (such as texts, photos etc.) according to Hotel stakeholders inputs and Global Marketing & Communication guidelines
• Contribute to manage the editorial shooting for hotel communication campaigns.
• Supervise, and monitor hotel external relations budget
• Monitor local hotel press clippings define guideline to collect them in systematic recaps for the Hotel stakeholders.
• Monitor and coordinate all communication collateral materials and Bulgari hotel website updating.
• Work in synergy with Bulgari global communication and marketing departments to coordinate and integrate hotel communication tools and events
• Work in synergy with both Bulgari internal resources and various Hotel owners’ organizations
• New Hotels Openings ad hoc support

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